Ex-Disney · Ex-Globant · Freelance since 2014
Build your healthtech platform with an engineer who has shipped one.
From fertility centers to health insurance brokers — I build patient-facing platforms that handle bookings, CRMs, specialist networks and SEO for health searches. Warm to users, rigorous under the hood.
Start a healthtech projectPatient-first flows, not healthcare-theatre
Appointment booking, symptom screening, intake forms — the flows patients will actually complete. I've seen enough "hospital software" to know what friction looks like.
Integrations with the systems clinicians use
Calendar sync (Google, Outlook), WhatsApp reminders, SMS via Twilio, Stripe for private-pay practices, CRMs for specialist networks, email confirmations that don't hit spam.
SEO that targets real patient intent
Medical queries are long-tail, local and intent-heavy. I build the technical SEO, schema markup and content structure to rank for "fertility consultation in [city]", not for vanity keywords.
Privacy-aware architecture
Health data deserves respect. Encryption at rest, audit logs, minimum necessary principle, GDPR-compliant flows. Not HIPAA-certified, but I build toward audit-friendly posture from day one.
The healthtech stack I ship with
- Next.jsPatient-facing site, dashboards and booking UI
- NestJSBackend handling appointments, CRM sync, authorization
- PostgreSQLRelational DB — the right default for patient records
- React NativeMobile layer when patients expect an app experience
- Calendar APIsGoogle Calendar and Outlook sync for clinician availability
- TwilioSMS reminders, two-way messaging, appointment confirmations
- WhatsApp BusinessPatient comms on the channel they actually read
- StripePrivate-pay billing, co-pays, subscription plans
- HIPAA-awareArchitecture patterns ready for compliance work
- SEOTechnical SEO, medical schema, local health search strategy
- CRM IntegrationsSalesforce Health Cloud, HubSpot, Pipedrive, bespoke CRMs
- TypeScriptStrict types across the patient data boundary
When a custom healthtech build is the right call
Custom healthtech development isn't the default answer. For a solo practitioner or a small clinic, a SaaS scheduling tool plus a Wix site is probably enough. For a growing practice with multiple specialists, a referral network, custom intake flows and a brand to build, off-the-shelf tools start costing you more than they save.
The pattern I see most: a practice plateaus at 40-60% capacity because the intake flow is friction-heavy, calendar conflicts turn into no-shows, and the website ranks for the founder's name but nothing else. A custom platform flips that: patients book without calling, reminders land on WhatsApp, SEO captures intent-heavy searches, and clinicians see a single view of the patient across consultations.
I've built this for Maeth — a fertility and family coaching center in Argentina — and similar architecture for a health insurance broker with multi-step quote flows. The common ingredients: a booking system that respects clinician schedules, CRM integration so admin staff isn't copy-pasting into Excel, SEO that targets intent queries (not awareness keywords), and a patient-facing tone that feels warm, not clinical.
Where I won't help: anything requiring FDA clearance, HIPAA-certified software in regulated US markets, or clinical decision support that lives or dies on medical device compliance. I build the business layer around the practice — appointments, CRM, patient communications, marketing — not the regulated clinical systems.
FAQs
I build toward HIPAA-aware posture — minimum necessary data, audit logs, encryption, least-privilege access — but I'm not a HIPAA-certified vendor. For US-regulated clinical systems that need BAAs and full compliance, you'll want a specialized partner. For LATAM, Spain and Italy, my current posture has covered privacy audits cleanly.
Patient-facing platforms (booking, intake, telehealth-adjacent), practice-side dashboards, CRM integrations for specialist networks, SEO and content infrastructure for health-related search, and mobile apps for patient communications. Happy to build the business layer around the practice.
Usually yes. I've worked with bespoke EMRs via REST APIs, Salesforce Health Cloud, HubSpot for wellness practices, and custom intake forms syncing to Pipedrive. If your EMR has an API, I can integrate with it. If not, we'll discuss alternatives.
Integration rather than from-scratch — Daily.co, Twilio Video, Zoom SDK, or WhatsApp Video for markets where that's the norm. Building a reliable video-call stack from scratch rarely pays off compared to using an existing provider.
Yes. Maeth and 5C Salud both run on a mix of email (SendGrid), SMS (Twilio), and WhatsApp Business — with templates, opt-in tracking, and appointment-bound automation. I'll pick the channels based on where your patients actually respond.
Yes. Health search is its own discipline — medical schema markup, MedicalCondition and Physician schema, E-E-A-T signals, local search, long-tail intent queries. I've run SEO for KPB Immigration (health-adjacent legal), Maeth and 5C Salud. Happy to audit if you already have a team.
Need a healthtech partner who has shipped to real patients?
Patient platforms, booking systems, CRM integrations, medical SEO. 24-hour reply time.
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